A Letter from

Jessica W. Epperson ’96

Director of Development and Strategic Initiatives

Dear Members of the Hockaday Community,

As we know all too well, from the tornadoes that hit our community in the Fall of 2019 to the emergence of COVID-19 in 2020, last year presented many new challenges. Fortunately, Hockaday remains in a position of strength thanks to the support of our generous and dedicated community. Last year, gifts of all sizes from across all constituencies played a critical role in keeping Hockaday financially strong and enabled the School to transition swiftly to distance learning. As we pause to reflect on the fundraising milestones from the 2019-2020 School Year, I remain in awe of the strength, resilience, and generosity of our community.

Despite the challenges presented last year, we recognize and celebrate the remarkable achievements of the 2019-2020 Fiscal Year and the generosity of our community. As you will read in the Annual Report of Gifts, our community joined together in support of the School, as it faced additional operating expenses and decreased revenue, as a result of COVID-19. Additionally, with Hockaday’s future in mind, members of our community created new endowments and arranged for estate gifts through planned giving. As a result of the generosity of our donors, we were also able to complete the renovation of Hockaday’s Historic Welch Road Entrance, re-opening the Horseshoe, where future generations of Hockadaisies will be welcomed to campus for years to come.

Because of our community’s resounding support of our School, Hockaday was able to continue providing the unparalleled educational experience to each and every student, both in the classroom and online. For this, I am deeply grateful.

Our Annual Fund Daisy Power campaign last May said it best: Daisies are not frail little flowers. Daisies are strong with deep roots. And, we don’t grow when things are easy. We grow when we face challenges.” The 2019-2020 School Year only affirmed what we already knew; Hockaday is indeed stronger together. Thank you for believing in our mission and our School.

With gratitude,

JESSICA W. EPPERSON ’96
Director of Development and Strategic Initiatives